Workplace Tea Solutions Are Broken

The Problem

Employees across India's offices and factories face a daily frustration — tea that's either slow, unhygienic, or simply doesn't taste good. The current market offers no solution that delivers on all fronts.

❑ Tea Vendors

Inconsistent quality and unhygienic preparation. No customization — no sugar-free, no milk-free options. Long wait times during peak hours.

❑ Premix Machines

Fast, but poor taste. No brew control. Sugar-free and milk-free options are absent. Employees settle for less every single day.

Dissatisfied Employees

Employees dissatisfied with office tea quality across workplaces.

Peak Hour Wait

Average wait time during peak hours serving 30–50 users simultaneously.

70%

5–10m

🚫 The Gap: No solution today delivers fresh taste + speed + scalability — until NexBrew.

Key Advantage: Adapts in real-time to demand — no wait, no compromise. Capable of serving 10–20 cups simultaneously.

The Solution

Smart Multi-Mode Tea Machine

NexBrew's intelligent brewing system adapts in real-time to demand — delivering zero wait, zero compromise, and maximum satisfaction for every user.

Instant Tea

Buffer system ensures zero wait — tea ready in 3–5 seconds for rapid customer flow.

Fresh Brewed

On-demand quality using real CTC tea brewing for a premium, freshly made chai experience.

Bulk Serving

5–10L batch brewing handles 50–200 cups in minutes during peak-hour demands.

Health Options

Fully customizable — milk-free, sugar-free, and brew-controlled for every preference

Best Tea, Zero Hassle

We deliver an unparalleled chai experience — superior quality, efficiency, and value to your organisation. Our proprietary system is engineered to outperform every alternative on the market.

Fresh & Superior Tea

Consistently great tasting tea, freshly brewed, far surpassing traditional vendors in quality and taste.

Instant & Faster Service

Eliminates wait times entirely, serving tea quicker than any conventional vending machine on the market.

Consistent & Hygienic

Fully automated system ensures every single cup is consistent, clean, and hygienic — every time.

Lower Cost Per Cup

Significantly reduces operational costs for organisations, offering better value with ~50% lower production cost.

"Best Chai, Zero Hassle" — Our proprietary consumables formulation delivers ~50% lower production cost, boosting per-machine profitability and enabling efficient scaling across multiple locations.

Our Customer Acquisition Strategy

Our strategy focuses on high-volume segments with predictable demand, enabling efficient scaling and a clear path for expansion from factories to corporate offices and beyond.

Primary: Factories & Industrial Units

High daily chai consumption, predictable demand, steady foot traffic, and streamlined installation and maintenance.

Secondary: Corporate Offices

100+ employee offices with strong potential for growth once our initial factory market is established and proven.

Expand: Co-working & Institutions

Co-working spaces, colleges, and institutions offer adjacent high-potential segments for future expansion.

Why This Works: Factories serve as a perfect wedge market due to high volume and less initial pickiness — establishing a visible and scalable expansion path into adjacent segments.

Business Model : Hybrid Model

Our hybrid revenue strategy combines a steady monthly subscription with high-margin recurring consumables, ensuring sustainable growth and strong profitability at every machine deployed.

Monthly Subscription

₹10,000 per machine

Includes machine placement, maintenance, and full service support. Predictable, recurring revenue stream.

Consumables — Locked System

Tea & milk supplied exclusively by NexBrew

Selling price: ₹12 per cup
Margin: ₹1 per cup on consumables

Unit Economics (Per Machine)

Metric

Cups per Day

Cups per Month

Total Revenue

Consumable Cost

Total Profit

Volume

200 cups (avg. daily usage)

6,000 cups/month

Consumables ₹72K + Sub ₹5K

~₹11 per cup

Consumables ₹6K + Sub ~₹5K

Value

—

—

₹77,000/month

₹66,000/month

₹11,000/month

Market Opportunity

A Vast & Underserved Market

Our innovative smart tea machine targets a massive and underserved market across India, with significant potential for rapid expansion and profitability at every stage of growth.

TAM — Total Addressable Market

Corporate offices, factories, hospitals, metros, airports, and institutions across India.

SAM — Serviceable Available Market

High-potential location identified for strategic market entry and focused deployment.

SOM — Serviceable Obtainable Market

Initial focus on factories — a readily accessible, high-volume, and scalable segment.

1000

3L

20L

SOM Projections: 1,000 Factories

7.2 Cr

Annual Cups Sold
Based on 200 cups/day per factory across 1,000 locations.

₹86 Cr

Annual Revenue
Substantial income from initial market capture at scale.

₹21 Cr

Annual Profit
Healthy profit margins demonstrating clear business viability.

Founder Profile

NexBrew is built by two driven founders combining financial expertise, operational know-how, and a passion for solving real workplace problems at scale.

Vivek Mahajan

Co-Founder - Finance & Deals

• B.Com | CFA Level 1 Candidate | CFI Certified

• Experience in real estate transactions & client management

• Skilled in deal negotiation, market research & documentation

• Certified in Six Sigma, Agile, Scrum & NISM (Merchant Banking)

Rohit Jadhav

Co-Founder - Finance & Operations

• BBA (Finance) | MBA Finance – Uttaranchal University (Ongoing)

• 3-month industry exposure across corporate & banking — operations, workflows & business analysis

• Drives on-ground execution, vendor & ops management, and financial decision-making at NexBrew

Fundraising

We Are Raising ₹30 Lakhs

We are raising ₹30 Lakhs to build and validate our smart chai automation system with 2–3 pilot machines, proving the model before scaling to 20–40 machines and beyond.

₹3.0 Cr

Pre-money Valuation

9%

Equity Offered

₹3.3 Cr

Post-money Valuation

Use of Funds (₹30 Lakhs)

Product Development & Prototyping

₹9L — R&D and hardware design for the core brewing engine.

Machine Manufacturing

₹8L — 3–4 pilot units for real-world testing and validation.

Pilot Deployment & Setup

₹3L — Installation & configuration at initial factory locations.

Operations & Maintenance

₹3L — Smooth running and support during the pilot phase.

Supply Chain Setup

₹3L — Efficient ingredient sourcing and logistics infrastructure.

Team & Contingency

₹4L — Team expansion and buffer for unforeseen expenses.

Next Milestones

With your investment, NexBrew will validate the model, prove unit economics, and scale rapidly across India's high-volume workplace market

Join us in brewing the future of workplace chai. NexBrew — Better Taste. Zero Management. Smarter, cleaner, end-to-end

Pilot Launch

Deploy 2–3 pilot machines in factories. Validate product-market fit and unit economics in real conditions.

Scale to 20–40 Machines

Based on pilot success, rapidly expand to 20–40 machines across proven factory and industrial locations.

Growth Round

Raise a growth round to fund broader market expansion into corporate offices, co-working spaces, and institutions.

1,000 Machines

Achieve SOM target of 1,000 factories — unlocking ₹86 Cr annual revenue and ₹21 Cr annual profit.

Contact Us

WhatsApp : +91 8669521193

Gmail ID : founder@wholesomeco.in